June 17, 2009 -- The Scarlett O'Hara Effect
Most customers are like Scarlett O'Hara....they'll think about buying your product or contracting your service "tomorrow." Our tendency is to deliberate, postpone, and delay...so what is the most effective way to counterbalance this? Impose a deadline. Inject a sense of urgency into your ads, sales presentations, and marketing messages.
Whether the message is "Act fact! Only 2 books left!" or "Prices are going up at the end of the month," create a deadline or an incentive to motivate people to take action now!
P.S. Take advantage of our online savings! Order today!
Facebook friends get free shipping, too! Use promo code: Facebook
Twitter friends get free shipping, too! Use promo code: Twitter
LinkedIn friends get free shipping, too! Use promo code: LinkedIn
(Get the point?)!
June 10, 2009 -- Anorexia Rising In Middle-Aged Women
Grown women struggling with eating disorders is the latest, hidden national epidemic. While some adults may have initially developed their illness in their pre-teen or teenage years, clinicians are seeing a steady increase in eating disorders developed during adulthood.
For adult women, the triggers are often mid-life anxieties: divorce, children leaving home or “empty nest syndrome,” a chronically ill relative, the loss of a parent, or extreme loneliness.
Our youth-obsessed culture plays a role in determining our body image, too. In our society, aging is more difficult for women than it is for men. Thin is in, has been, and always will be. And being thin is a good thing. But being too thin is not.
According to a report by ABC News, experts believe between 1 million and 3 million middle-aged women in the U.S. have anorexia or bulimia, and 1 in 10 eating disorder patients is over age forty.
Just like with their teenage counterparts, there are signs to watch for in adults: an obsessive element to eating patterns, preoccupation with weight, high volume exercise.
If you or someone you love is battling an eating disorder and you don’t know where to turn, talk with your family physician. Your doctor will be able to guide you or your loved one to an eating disorders treatment center or program.